This is where you start communicating your vision to a broader group of people who don’t already know you. If the people who believe in you are wise and well-connected, they can help get you going.

They can provide honest feedback to help gauge the strength your ideas and determine whether or not they’re worth pursuing. Developing a close inner-circle branch.What’s your experience, and how do you recommend people approach the process?Ĭlark: When it comes to developing a following, it’s a three-step process: Patel: I see a lot of people trying to building their own communities, followings and networks, both on large and small scales. Think of Robert Cialdini, whose classic book Influence: The Psychology of Persuasion boiled down the way you influence people into six specific recommendation. Created a new framework and establish themselves as experts by creating systems that explain some major concept.Even if he falls short, people are so mobilized by the idea of wanting to create an electric car and get to the moon that it empowers people and draws people to the cause. Elon Musk is the classic example of this. Created a big bold vision that got people excited.She offers not mere self-promotion, but an opportunity to change the world for the better while giving you the ultimate job insurance. Featuring vivid examples and drawing on interviews with Seth Godin, Robert Cialdini, and other thought leaders, Clark teaches readers how to develop a big idea, leverage existing affiliations, and build a community of followers.

The key is to recognize your own value, cultivate your expertise, and put yourself out there.

Where do the ideas come from, and how do they get noticed? Dorie Clark explains how to identify the ideas that set you apart and promote them successfully. But becoming a “thought leader” is a mysterious and opaque process. To make a name for yourself, you have to capitalize on your unique perspective and knowledge and inspire others to listen and take action. A guide to becoming a recognized expert in your field Too many people believe that if they keep their heads down and work hard, they will be lauded as experts on the merits of their work.

Stand out by dorie clark